I shared a video I posted a month before the strike began about the opportunity creators have right now to make their own content. Then I gave him this answer as well:
We are in a time where writers can completely leave their positions if they want to. Then write their own content using small digital video crews to produce low cost shows to self-release online. Blip.tv, Brightcove, Revver and youtube’s content partner program all provide ad revenue and are looking for well written content. So thats the real strike in my mind. At that point a creator of a show can write what truly inspires them rather then being confined by the parameters of a mainstream TV Show. Plus instead of 4 percent they’ll be getting 100 percent.
Also it would be cool if then audiences jumped on board and could actually “boycott” mainstream media by simply not watching it and instead subscribing to independent shows they like and getting them free on what ever device they want to watch them on. Now and then there would be a thanks to a sponsor or some kind of ad model that gets the creators paid but it wouldn’t need to be nearly as obtrusive as annoying 30 second spots.
Even right now there is enough independent media out there to not have a TV and to do screenings of independent films at friends houses rather going to movie theaters. So I imagine this will only get more and more practical as things like the writers strike pull us into a new era.