I think the general problem with sites for films is the marketers look at the site as a destination rather then a stream. A stream is a living breathing organic thing that will regularly have new dynamic content flowing through where as a destination is done and won’t evolve in the future. Or at least not with out a bill attached for re-hiring the flash designers as you mentioned.
That said, I’ve thought a little about some dynamic flash possibilities. For example, iilwy.com is a completely dynamic social network built out of flash with most of the needed permalinks and embeddable players that makes taking videos away possible.
But really, I think the semantic web really needs to come through. Spout.com kind of has the idea in some ways in that each film is an RSS feed that has a standardized way of displaying reviews and other social data like tags but really this is just a prototype for whats needed which would be a more complete picture of information about a movia in a machine readable format like RDF which is what RSS is built out of.
I think if a films website hosted the films meta data then everything from social applications to discovery tools to movie ticket sites to even download and DVD-R burning stations could all pull from that films published metadata.
That way the internet will be more like a world wide web of films and less like a closed off Vault that is only accessible when you enter it.
So at that point, the homebase of the movie could get away with being more of an art project and less about simple information. The simple information would however be on a films server so that the owner of the film could update it. Say they re-design the poster or re-think the synopsis. Boom, the entire world wide web is now using the new one.
But until the semantic web is really prime time I agree, we need to focus on movie websites providing the function of providing very clear information about how to be a part of that movie.
So I’d say today a homepage of a film should do all the things that will automatically just happen in the future. We’ve done that with Four Eyed Monsters via the request map, the online store, the screenings page, the feature film page and video podcast.
So my vote for film websites of right now is WordPress. But here is what I’d like to challenge Brian or anyone else to do. Publish some film 2.0 wordpress plug-ins to enable films to do what they need to do in today’s landscape very easily. And maybe even think about the plug-ins in a semantic way so that if a site or service was so inclined to pull the data off, then they could. We’ve talked about this at length before but the basic step to take is figure out what information should be publicly available for every film. Poster, synopsis, reviews, ratings, request information, cast, crew, credits and other obvious meta data that should be accessible to any tool displaying films.
This would get us past the IMDB centralized database era and into the web 3.0 distributed network era.